Our Story

I, Hazera Begum, the founder of YANA started my social media journey 3 years ago. I remember having 9999 supporters, and jumping with excitement for one more person to join me to finally have 10k of you with me. Today, across my platforms, over 3 million of you enjoy my content and love for modesty. I am ever so grateful to each and every one of you that show continuous love and support.

When I thought about the next step in life, YANA was always engrained in my heart but I lacked the confidence to move forward with it. With the love and support from you girls, I have finally mustered up the courage to move forward, take that step, and launch my own brand. 

YANA is a brand that represents my journey of modesty. I’ve worn the hijab since the age of 7, although I did not understand the beauty of it until much later on in life. The whole journey can often feel lonely but it does not have to be, hence, YANA represents the phrase “You Are Not Alone", reflecting our commitment to creating a supportive community. I want YANA to be a shared journey, where women can find beautiful and versatile pieces that empower them to express their love for modesty.

Our vision for YANA is to become a leading brand that celebrates modesty and inspires confidence in every woman who wears our pieces.